Company drivers could be costing you more than your reputation


Drive Tech have recently published a useful report on how driver behaviours impacts running costs.  

Download full report here  

If you don’t have time to read it all, I have done that for you, and listed the main points here.  It’s great to see a proper study on the subject – often improving your employees driving style is based on factors other than financial – how your company is perceived on branded vehicles for example.

The report studies over two thousand AA fleet vehicles over a period of two years. The results show a number of direct links between driver behaviour and operating costs. It shows that nearly half of the costs of running a vehicle are impacted by how it is driven.  The main things impacted are: insurance; fuel; and service, maintenance & repair.

Telematics (tracking) has meant that driving styles can now be recorded and analysed. (Also see my post on the benefits of tracking).  The main points are:  

  • The more maximum throttle events (IE heavy accelerating) that occurs, the more insurance claims (over twice as many)
  • Harsh braking or cornering resulted in a 73% increase in tyre costs
  • The more heavy acceleration events, the higher the fuel bill – up to 166%


The simple answer is tracking and training. I have never heard of a fleet manager who hasn’t saved money in the long term by educating their drivers. Drive Tech is one of the outfits offering driving training (NB: I am in no way affiliated with them). 

Here is how Drive Tech helped the AA: By focusing on the ‘worst performing’ drivers and transforming them into ‘average’ drivers, the company has calculated it can save £360 per annum per vehicle over the next three years. Interestingly, the anticipated biggest savings are in crash costs, closely followed by fuel savings

Happy Money-Saving Motoring!

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